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Name change · effective now

We are now sudo/PORT.

The former name was not distinct enough from other market identities. We therefore chose a name closer to our work and our attitude. In parallel, we are preparing the next legal step towards a GmbH.

Former brand nameAxis/Port
New brand identity

The slash stays. The responsibility stays.

Why sudo

A command becomes effective through responsibility.

Anyone working on a server knows the moment: a command is rejected because permissions are missing. With sudo, an action is deliberately executed with elevated privileges.

That fits our role. We create technical agency without hiding responsibility. port represents the connection through which systems, data and people work together.

$ port open 4000

permission denied

$ sudo port open 4000

✓ open

Continuity

What stays and what changes

The new name organises our identity. It does not change the responsibility behind active projects.

Stays the same

  • The two founders and their specialist responsibility
  • Our base in Itzehoe and collaboration throughout Germany
  • Our commitment to connecting development, security and operations
  • Existing contracts, contacts and active projects

Changes

  • Brand name, logo and website
  • Email addresses under sudoport.de
  • Clear names for our product family
  • A clearer separation of services, products, industries and blog
Legal transition

The brand is new. The next corporate step is prepared.

We distinguish the brand, operational responsibility and future legal name transparently.

Today

Operational responsibility remains with the same company, team and contacts.

Transition

During the transition, legal documents may still refer to the former name or current UG entity.

Next step

We are preparing the formation of a GmbH and will communicate the final company details clearly after registration.

Next step

Still have a question about the name change?

We answer questions about contacts, contracts, email addresses and active projects directly.

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